Who We Are

Why 'Novel'?

In high-growth ventures, "Novel" isn't just about a new idea, it’s about the sophisticated architecture required to make that idea survive the market. We chose the name because we specialize in unconventional solutions to the industry’s most rigid challenges.

Most consultants offer advice; we offer an Exited Founder’s Perspective. With 16+ years of CPG experience and a proven track record of Private Equity acquisitions, we don't just navigate hurdles- we remove them. From architecting multimillion dollar global tariff recovery strategies to building the operational backbone for celebrity-backed launches, we help brands transform operational fragility into investment-grade assets.

Principal

Operations & Regulatory Architect

Josh is an exited founder and operations executive with over 16 years of experience leading strategic planning, international logistics, and M&A readiness. He built and scaled a premium French vodka brand from a napkin sketch to a nationwide footprint and a Private Equity acquisition.

Beyond his own exit, Josh has become a trusted advisor to global CPG leaders and Private Equity firms, specializing in the "Growth Paradox"- the point where rapid scaling begins to break legacy systems. As a Business Mentor for the US Small Business Administration (SCORE), he is committed to installing the professional-grade infrastructure that allows founders to step back from the daily "hustle" and lead with data-driven confidence.

Values

  • Low-Ego, High-Impact

    We are driven by curiosity and the pursuit of unconventional solutions. We don't care who gets the credit; we care that the ship is on course. We push boundaries not for the sake of novelty, but to redefine what is possible in rigid, high-barrier markets.

  • Extreme Integrity

    We operate with radical transparency. We believe that "Silence means consent" in professional approvals, and we deliver on our commitments with forensic excellence. We foster partnerships grounded in the truth of the data, not the comfort of a projection.

  • Operational Authenticity

    We craft strategies that reflect genuine purpose. For us, authenticity isn't a marketing term; it is the alignment of brand values with regulatory and supply chain reality. We ensure that what you tell investors is backed by the institutional infrastructure to make it true.

Award Winning

San Francisco World Spirits Bronze Medal // Graphic Design USA American Package Design Award // American Academy of Hospitality Sciences International Star Diamond Award // The Fifty Best’s Flavored Vodka Gold & Silver Medals // The Spirits Business Top Marketing Campaign Recognition

Mission

To transform operational and regulatory complexity into scalable enterprise value. We build the engine so the product reaches the shelf and the founder secures the exit.

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