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Our Expertise
Operator-Led Execution.
From Operational Complexity to Enterprise Value.
Led by exited founders who have actually built regulated brands from zero to liquidity, Novel CPG brings the holistic, front-line operator discipline to two critical mandates: engineering resilient supply chains and executing high-yield customs & excise tax drawback programs.
Our Clients
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Novel Insights
18+
Years of Expertise
$30m+
Tax & Duty Recovered
8 figures +
Private Equity Exit Executed
Our Edge
1
Founder Experience
We’ve walked in your shoes. We understand the risks, the pressure, and the tough decisions because we’ve been there too.
2
Acquisitions Achieved
With firsthand experience crossing the "finish line," we know exactly how to position your business to attract the right partners and opportunities.
3
Decades of Expertise
Skip the learning curve. We leverage decades of CPG experience to streamline your journey to success.
4
Innovative Strategies
We employ innovative strategies to address your business challenges, driving efficiency, and maximizing your company’s potential.
Testimonials
"Their insights helped streamline processes, improve efficiency, and align cross-functional teams toward shared goals. They are collaborative, results-driven, and bring a rare combination of strategic vision and practical execution."
BUBL Cocktail Shots
"The deep knowledge of the alcohol industry, coupled with strategic approach, has been invaluable in helping us define a clear path to launch. Their ability to break down complex challenges into manageable, actionable tasks has been a game-changer."
5th Haven Cachaça
"Provided insightful advice on reducing shipping costs, exploring fulfillment options, and simplifying product design. The strategic thinking on pricing and audience targeting was particularly enlightening."
Mendelow Studios
