At Novel CPG, we help regulated lifestyle brands turn bold ideas into market-ready products and strategies. With decades of experience launching and scaling CPG brands, we deliver end-to-end solutions from navigating regulatory hurdles to optimizing operations and driving growth.
Our tailored approach ensures your product stands out, stays compliant, and captures consumer attention. Having built and sold brands ourselves, we know the journey—and we’re here to guide you every step of the way.
Founder Experience
We’ve walked in your shoes. We understand the risks, the pressure, and the tough decisions—because we’ve been there too.
Acquisitions Achieved
With firsthand experience crossing the "finish line," we know exactly how to position your business to attract the right partners and opportunities.
Decades of Expertise
Skip the learning curve. We leverage decades of CPG experience to streamline your journey to success.
Innovative Excellence
We specialize in crafting unorthodox solutions that stand out—even in the most saturated markets—making your brand unforgettable.
One-Stop Convenience
We’ve created a seamless one-stop-shop for product development, so you can focus on what matters most.
Utmost Discretion
Your privacy is our priority. We operate with the utmost confidentiality to safeguard your interests, both internally and externally.
