At Novel CPG, we bring bold consumer product ideas to life. With decades of experience launching and scaling brands, we provide end-to-end solutions—from concept to market.

Our tailored approach ensures your product stands out, meets compliance standards, and captures consumer attention. Having built and sold brands ourselves, we know the journey and are here to guide you every step of the way.

LEARN MORE

Services

  • Concept

    Craft compelling brand identities by defining your audience, messaging, core values, and intellectual property, laying the foundation for a standout product.

  • Formulation

    Create custom recipes to validate, obtain ingredient certifications, ensure regulatory approval, and develop a procurement plan.

  • Packaging

    Design engaging packaging with regulatory approval, ingredient disclosure, nutritional labeling, SKU management, and material sourcing.

  • Strategy

    Develop tailored go-to-market plans for distribution and marketing, highlighting ideal partnerships to maximize your product's reach and impact.
EXPLORE SERVICES

Why Novel?

Founder Experience

We’ve walked in your shoes. We understand the risks, the pressure, and the tough decisions—because we’ve been there too.

Acquisitions Acheived

With firsthand experience crossing the "finish line," we know exactly how to position your business to attract the right partners and opportunities.

Decades of Expertise

Skip the learning curve. Our one-stop-shop leverages decades of CPG expertise to streamline your journey to success.

Innovative Excellence

We specialize in crafting unorthodox solutions that stand out—even in the most saturated markets—making your brand unforgettable.

One-Stop Convenience

We’ve created a seamless one-stop-shop for product development, so you can focus on what matters most.

Utmost Discretion

Your privacy is our priority. We operate with the utmost confidentiality to safeguard your interests, both internally and externally.

Get Started